Herban Market
Herban Market
Herban Market
Herban Market
Herban Market

Herban Market

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We've never liked to be put in a box.

What began as a true "market," in 2015, by husband-and-wife founders, Matt and Ashlea Hogancamp, quickly grew into much more.

Today we are most accurately defined by our passion - to bring our community the best of the best in food, drink, and wellness.

Our business has evolved but our mission remains the same.


- GMO and glyphosate-free

- No preservatives or MSG

- No artificial sweeteners or dyes 

- Chemical-free

- Organic or organic practices or vetted to be clean

- No soy or canola oil

- Gluten-free & dairy-free options

- Vegan & vegetarian & paleo & keto options

- In-house bakery

If we can't source ingredients that meet our quality standards, we don't serve it. Period. Only whole ingredients come through our kitchen doors. No short-cuts. Every dressing, spread, and sauce is made in-house from-scratch. Same goes for ever bun, pita, and muffin.


The Xplorer Pass™ offers access to exclusive hidden gems and unique Xperiences™ around the world with unbeatable travel perks for its members. We believe travel should excite the soul, so we created the ultimate platform to "Xplore" the world with NO SERVICE FEES.

What sets Us Apart?

Unlike other destination travel sites that have expensive booking and service fees attached, Xplorer Pass™ puts that money back into your pocket and the local communities, by eliminating that service fee and booking directly. 

Xplorer Pass™ aims to curate the world's best hidden gems & Xperiences™ all in one seamless platform. Providing strategic partnerships for our community, saving time & money.  

Never again will you feel lost in a new city. 


A “Hidden Gem” property offers guests something more than just a pillow to rest their head at night. It can be high-end or inexpensive, private home, bed & breakfast, cabin or treehouse. Whether it’s modern or rustic, urban, waterfront or a charming country abode, it must ultimately offer guests a unique stay and a one-of-a-kind Xperiences™ only a local would know about.

We are looking to partner with you via our Xplorer Pass Ambassador™ program to help give you a way to monetize your travels around the world with our platform.

A community of true explorers, who share first hand knowledge of their travels so others can enjoy!  Think you have some hidden gems to share?

Inquire Here

As a host property, you’ll be featured within our community of “Hidden Gems” for our members to book with directly! Xplorer Pass™ puts money back into your pocket by eliminating those expensive service fees that your guests must unnecessarily pay.

Host properties also will receive ONLINE TRAFFIC as part of our platform. We actively promote to our members new places to stay, new local Xperiences™ that drive guests to locations they might not have found themselves. Let us know why your property is a hidden gem and we will make it known!

NOTE: Not everyone qualifies to be an Xplorer Pass™ Host. Each location is handpicked!

Inquire Here

Contact Us

Looking To Become A Hidden Gem, Ambassador or Any Other Question?

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